With 35 million surfers around the world, surfing and the lifestyle that surrounds it does not stop growing. Now, the consolidation of artificial wave pools to practice this sport opens up new business routes.
It is indisputable that the practice of surfing goes beyond the sporting aspect. More and more brands are taking advantage of the values transmitted by this activity to connect with a loyal public and generate a millionaire business. According to the World Surf League, this industry moves about 12,000 million euros per year, so any project that involves bringing this practice to new audiences arouses enormous interest.
Since the surfer, Kelly Slater presented in 2015 the artificial wave pool Kelly Slater Wave Co, this type of facilities have continued to proliferate and are confirmed as a very effective tourist attraction. When Slater published a video of an artificial wave with a perfect tube, a huge debate was generated on the network, and thousands of fans began to ask when the complex, which works with solar energy, would be opened to the public.
Here is another important reason that has boosted the boom of these facilities. On June 1, 2016, the International Olympic Committee announced that surfing, along with four other sports (baseball, skateboarding, karate and sports climbing), would be part of the Tokyo 2020 Olympic Games.
The details of how and where the surfing event will be held are not yet known. In the beginning, the organization of the games mentioned the possibility of performing it in artificial waves, although it seems that, finally, natural waves have been chosen. However, to prepare without depending on weather conditions, several countries have already announced plans to build large wave pools for their teams to train. For example, the Australian government plans to build three surf parks in Sydney, Melbourne and Perth.